For founders

Share your round

Our members include the people who buy sports technology: commercial heads, CFOs and innovation leads at clubs, leagues, teams, governing bodies and the operators who run venues. Founders our members back get those rooms, not only a cheque.

Who our members back

Seed and Series A companies building technology for sport, across sport: football, motorsport, tennis and padel, golf, basketball, and the media, data and health businesses around them.

If you sell to clubs, leagues, teams, venues or the people who run them, or want to, we would like to hear from you. You do not need a lead investor to apply.

The buyer panel is drawn from commercial, finance and innovation leads at clubs, leagues, teams, governing bodies and venue operators, across football, motorsport, tennis and padel, golf and basketball.

What founders get: the Founder Pact

  1. Three named buyer introductions within 90 days.
  2. A decision within ten days of our first conversation.
  3. A seat at our next members’ dinner.
  4. No board seat.

Tell us about your round

Twelve fields, a few minutes. Every field is required unless it says otherwise.

Your deck is read by the First Cap team first. We share it with members only once we have spoken to you and you have agreed. Members who compete with you, or whose organisation is your customer or prospect, are recused.

Questions before you apply: hello@firstcap.vc.

In pounds or dollars, for example £1.5m.
If you have one. Many founders apply before a lead is in place.
For example, by end of January.
Customers, revenue or usage, in a line.
Clubs, leagues, teams, academies, venues or governing bodies. Name them if you can; we treat this in confidence.
DocSend or Google Drive. If you would rather talk first, leave this blank and tell us who is leading.

We reply to every founder within ten days of applying. If your round is closing soon, tell us when and we will read it first.